Africa’s leading media company Ringier Africa has sign pan-African content agreement with globally renowned media outlet New York Times. According to parental company of Pulse Nigeria, Ringier Africa Digital Publishing (RADP) revealed that they are expanding their news and media portfolio by entering into a digital content license agreement with The New York Times News Service and Syndicate, the licensing and syndicate division of The New York Times.
The launch of New York Times journalism on Pulse will bring award-winning reporting and storytelling to Africa’s informed readership. “Publishing content from The New York Times will be setting new standards in the regional media space, offering up-to-date information at any time of the day, directly to Africa’s media consumption tool of choice, the mobile phone, via the Pulse website and our newly launched mobile app” says Tim Kollmann, Managing Director of RADP.
The news agreement signed by Pulse will sees the online news tabloid position their brand as leader of news content in Africa region, and also will give Pulse readers will now have access to The New York Times’ top news of the day as well as a selection of other digital articles addressing key social, political and economic issues as well as videos, photos and graphics.
Ringier Africa & Asia CEO, Robin Lingg, adds: “Ringier is constantly reaching out to new opportunities to strengthen its position as an innovative and leading digital publisher. We are excited about this cooperation with The New York Times. We see a lot of great potential in the product and its further growth opportunities on the continent. The inclusion of New York Times journalism comes at an exciting time for our publishing company, as we continue to invest in building out a fast-moving, pioneering, credible and truly pan-African digital publishing network.”
